If you’re a beginner right at the very beginning of your running journey the best advice you can take is don’t get hung up on your choice of running shoes. It’s easy to get seduced by an eye-catching pair of £150 trainers when a £24.99 pair from your local supermarket might very well be just as suitable, although if you do plump for the cheaper ones make sure they are specifically being sold as running shoes, not just trainers or sports shoes.

People choose their running shoes for various reasons; colour, style, brand loyalty, price, and a few nonsensical reasons such as this pair will match my favourite shorts, or my friend had a pair of this brand therefore they must be good. Well, forget the above, comfort and cushioning is king, and should always be so – the joints in your feet put up with a lot of stress when running and you need to help reduce or eliminate the risk of impact damage. When you’re trying them on can you wiggle your toes freely with room to spare? Hopefully your heels stay firmly in the shoe when you walk up and down the shop floor and is there little tendency for your foot to roll from side to side, ok this is pretty obvious really but what I’m saying here is that function is more important than form. Running shoes aren’t a fashion statement, and don’t get sucked into the whole ‘this year’s model sir’ nonsense.

If you’re still newish to the sport but are looking to replace your footwear or are maybe wanting a second pair, having a gait analysis is a good use of your time. What this involves is taking yourself along to a running shop, whipping off your shoes and socks and rolling up your trousers a little and then spending twenty or thirty seconds running on their treadmill while your foot action is videoed. The staff will then replay the footage for you (pun intended!) and discuss your motion in detail and make suggestions as to the best shoe for your running style. This usually comes down to a choice of ‘neutral’ or ‘stability’ footwear, and during the process, you’ll be hit with wacky words like pronation and supination but one thing I will say here is to get yourself an analysis done at two different establishments (sorry running shop owners!) and make sure both diagnoses are the same before shelling out on those expensive shoes because all being well you’ll be running for some years and using the incorrect footwear over a period of time could harm you. 

Unfortunately, not all manufacturers are clear in their descriptions about the stability or neutral-ness of their shoes, so if you’ve been advised to opt for something specific you might have to dig into the sales bumf to discover what you need.